jornalismo para sempre

Por esta profissão que escolhi e me escolheu...
Resumindo: os custos editoriais de um jornal são pequenos comparados com tudo o resto, desde a produção à parte comercial, de marketing, de administração, etc. E isto diz muito do que se passa nos órgãos de comunicação social nos dias de hoje. Empresas onde o jornalismo, o que alimenta o jornal e o faz ser lido pelo leitor, é secundário (e mesmo os gráficos que dão corpo, forma e luz ao jornal). E isso continua a ver-se na Internet, onde alguns (como o The Times) acham que é justo ao leitor pagar para ver os conteúdos. Eu acho que a alternativa é outra - e pode envolver os Googles e Yahoos da nossa vida e dinheiro.

"On the cost side, costs unrelated to editorial work such as production, maintenance, administration, promotion and advertising, and distribution dominate newspaper costs. These large fixed costs make newspaper organisations more vulnerable to the downturns and less agile in reacting to the online news environment."

"Google’s chief economist Hal Varian looked at the US industry and found that in terms of core costs, only 14% of costs as a percentage of revenue went to pay for editorial. Production costs were 52% of newspaper costs by revenue. (Varian has sourced all of his statistics from the US Statistical Abstract, the Newspaper Association of America, the Pew Foundation and academic sources.)"

in Strange Attractor; via Ponto Media

"So in addition to being able to interview, report, write, shoot, and edit (text, audio, stills and video), you need to be able to master product development, sales, promotion, advertising, marketing -- and all in a digital context, which implies scaling the heights of social media, conquering search engine optimization, and slaying 'em in the aisles with your tutorials and seminars on the workshop/lecture circuit. Oh, and be sure you can write killer applications for foundation grants. "

in Kobre Channel