sábado, maio 09, 2009

o que é que a porsche está a fazer em uusikaupunki?




A Porsche pode só vender carros de luxo e ter vendas, em unidades, muito pequenas, mas comprou uma grande parte de um dos maiores grupos automóveis do mundo, o Grupo Volkswagen. De onde vem a sua fortuna e o que está a alemã Porsche a fazer na Finlândia (não é só o i com exclusivos do New York Times em Portugal)?


Porsche Finds Fortune From Unlikely Outsourcing

UUSIKAUPUNKI, FINLAND — Outsourcing to less-expensive places like India, China, Taiwan and Eastern Europe became routine for many American and Western European companies over the past decade. But what’s Porsche doing in Finland?

Since 1997, Porsche, the German sports car manufacturer, has headed north to this tongue-twister of a Finnish town instead of east, a move that helps explain why it is still making money even as so many automakers are tapping government aid to weather the worst industry downturn in a generation.
During the fat years, Valmet Automotive cranked out thousands of cars in Uusikaupunki to supplement Porsche’s production in Germany. Now, the assembly lines here are slowing, which means that Valmet, rather than Porsche, is bearing much of the burden of the global auto industry’s distress.
“We are a lean organization, but at the end of the day, there is a threshold here,” said Ilpo Korhonen, Valmet’s president. “We can’t run like this forever.”

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