sexta-feira, julho 22, 2005

economia da cola e da busca

De remédio a bebida da moda. Ver aqui artigo sobre história do inventor, o Dr. John Pemberton.

Coca-Cola mantém-se no topo
Coca-Cola still world's top brand. The red and white of a Coke can is recognisable across the world
Coca-Cola has been named the world's top brand for a fourth consecutive year in a survey by consultancy Interbrand.
It estimated that Coca-Cola's brand was worth $67.5bn (£39bn; 55bn euros). US firms dominated the top 10 and made up more than half of the those listed.
The biggest non-US company was Finnish mobile phone group Nokia at number six, valued at $26.5bn.
Only five UK names made it into the top 100, with banking group HSBC ranked the highest at 29 and worth $10.1bn.

MOST VALUABLE GLOBAL BRANDS
Coca-Cola - $67.5bn (US)
Microsoft - $59.9bn (US)
IBM - $53.4bn (US)
General Electric - $50bn (US)
Intel - $35.6bn (US)
Nokia - $26.5bn (Finland)
Disney - $26.4bn (US)
McDonald's - $26bn (US)
Toyota - $24.8bn (Japan)
Marlboro - $21.1bn (US)
Source: Interbrand
in BBC




Online advertising drives Google
Google's shares have soared since it was first listed in August 2004

Internet search engine Google has revealed a huge jump in its earnings after unveiling its recent results. The US giant, which is valued at about $86bn (£49bn), saw its quarterly profit more than quadruple, propelled by a rise in online search advertising. Google recorded a second-quarter net profit of $342.8m, compared to $79.1m in the same period a year ago. The results come two days after US rival Yahoo unveiled a six-fold increase in profit to $754.7m.
Shares in Google have soared since the firm's market debut last year, boosted by strong revenue from advertising. On Thursday they reached a record high at the close of the Nasdaq, of $313.94, before falling in after-the-bell trade in New York.
in BBC

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