começou a caça às curvas

O exemplo dado pela BBC é Nigella Lawson. "Curvy figure and an Oxford degree"

Curvy women may be a clever bet
Women with curvy figures are likely to be brighter than waif-like counterparts and may well produce more intelligent offspring, a US study suggests. Researchers studied 16,000 women and girls and found the more voluptuous performed better on cognitive tests - as did their children. The bigger the difference between a woman's waist and hips the better.